PROJECT
Marketing Design for a Sustainable Fashion E-commerce Brand
Laflore Paris is a Parisian accessories brand built around sustainable materials and a clean lifestyle aesthetic. Handcrafted bags in cork leather, positioned between everyday function and Parisian elegance.
Client:
Laflore Paris
Year:
2024
Role:
Marketing Design
Timing:
1 year, ongoing collaboration
THE BRIEF
Create lifestyle-driven ads and newsletters that sell.
The founder provided the photography and video. My job was to turn raw assets into scroll-stopping content, coherent with the brand aesthetic, and sharp enough to drive pre-orders and test product appetite.
THE APPROACH
Create lifestyle-driven ads and newsletters that sell.
With creative direction left open, I built a visual language around the product: clean compositions, warm tones, and copy-light layouts that let the material and the lifestyle speak. Each ad was designed to work across formats, static and animated, feed and stories.
Ads
