Creative Lead and Senior Marketing Designer.

10+ years turning brands into systems, and building the teams behind them.

Born in Paris. Based in Tel Aviv. Outside of work, I’m usually planning the next trip, hunting down the best thing on a local menu, or in the middle of a DIY project that didn’t go quite as planned.

EXPERIENCE ACROSS

SaaS B2B · DAP · Fintech · Cybersecurity
Travel · Luxury · Art · E-commerce

COMPANIES

WalkMe · Oversee · DataLemon · Vesttoo
Eden Gallery · Perimeter81 · FF & more

Leading performance-focused teams. Strong in planning, cross-functional collaboration, and keeping quality consistent from first brief to final file.

Building brand systems that scale. Consistent, flexible, and documented well enough for a team to run with.

Connecting business goals to audience needs through design. Campaigns, ads, landing pages, event materials, and print that drive results.

Shaping digital interfaces that improve navigation, guide the user journey, and keep users engaged.