PROJECT
Logo Design
Génération Gamzon is an independent network that connects former Jewish Scouts and their supporters from France. The association focuses on uniting individuals who share core values such as commitment, responsibility, community living, public service, and mutual assistance. Grounded in Jewish heritage, Génération Gamzon seeks to sustain and promote these values through various initiatives. Its mission includes undertaking volunteer projects to support communities in Israel and around the world.
Client:
Génération Gamzon
Year:
2024
Role:
Designer
Tools:
Illustrator
BRIEF
The primary goal was to create a distinctive and meaningful logo that captures the essence of Génération Gamzon’s mission and values. The design needed to reflect the organization’s commitment to Jewish heritage, community engagement, and global outreach, while also resonating with both former scouts and their supporters.
DESIGN PROCESS
Drawing on my background as a former Jewish Scout from France, I brought a deep understanding of the history and values inherent to the organization. To ensure an unbiased perspective, I conducted interviews with the Brand and Communication Managers to gain insights into the organization’s vision and the desired emotional tone for the new logo. This process involved exploring how closely the new design should align with traditional Jewish Scout imagery while reflecting the unique identity of Génération Gamzon.
MOODBOARD
CONCEPT DEVELOPMENT
Generated several design concepts that incorporated elements reflecting the association’s core values. Explored various symbols, color schemes, and typography that would resonate with the target audience while honoring the organization’s heritage and values.
ITERATIONS
We transitioned from the previous playful design with vibrant orange and yellow hues inspired by R. Gamzon’s hat to a more institutional and reliable logo. The new design features two interlocking letters, modern fonts reflecting our heritage, and a refined palette of blues and teal to convey professionalism and trust.
The final logo successfully captures the spirit of Génération Gamzon by harmonizing traditional and contemporary elements, fostering unity and a strong sense of belonging among members and supporters. It enhances the brand’s identity, making it more recognizable and serving as a powerful symbol of the organization’s values and mission, supporting its community outreach and volunteer initiatives in both Israel and France.