Archives: Portfolio
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Soda 2026
THE CONTEXTWalkMe’s 2026 State of Digital Adoption exposed a critical enterprise failure: companies are heavily investing in AI, yet employees lose 51 days a year to tech friction caused by fragmented workflows and massive context loss. THE BRIEF The data told a clear story. The design had to tell it just as clearly. The visual…
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SKO 2026
Overview Design Process Outcome WALKME · SALES KICKOFF EVENT · TULUM, MEXICO COMPANYWalkMe YEAR2026 ROLECreative lead TIMEFRAME3 weeks THE CONTEXTSKO 2026 marked the launch of WalkMe’s AI era. As “Prime Time” for the firm, the tech, and market validation converged. All pieces were in place to lead this shift. The visual identity had to embody…
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La Flore Paris
PROJECT Marketing Design for a Sustainable Fashion E-commerce Brand Laflore Paris is a Parisian accessories brand built around sustainable materials and a clean lifestyle aesthetic. Handcrafted bags in cork leather, positioned between everyday function and Parisian elegance. Client: Laflore Paris Year: 2024 Role: Marketing Design Timing: 1 year, ongoing collaboration THE BRIEF Create lifestyle-driven ads…
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Sitemap, Navigation and Wireframes
VESTTOO · UX/UI · WEBSITE RESTRUCTURE COMPANYVesttoo YEAR2023 ROLELead Brand Designer TOOLSFigma Full website restructure, sharper UX/UI, 40% more user engagement. THE COMPANYVesttoo is an insurtech startup. It uses AI and data science to rethink how insurance risk gets assessed and transferred. The platform connects insurance companies, capital markets, and investors through new ways of…
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Vesttoo Brand & Marketing
Brand Identity Refresh CLIENT Vesttoo YEAR 2022-2023 ROLE Lead Brand Designer THE COMPANY Vesttoo is an insurtech startup. It uses AI and data science and data science to connect insurance companies, capital markets, and investors through new risk modeling solutions The logo had to stay. So the system around it did the work, built to…
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Marrakech Houses
PROJECT Website Design: A display of Houses to Rent for the Holiday season Nikki Matti is the owner of two houses in Marrakech one in the North and one in the South of the city. The goal was then to create a website to help him find tenants for the holiday periods by presenting the…