Archives: Portfolio

  • Soda 2026

    Soda 2026

    THE CONTEXTWalkMe’s 2026 State of Digital Adoption exposed a critical enterprise failure: companies are heavily investing in AI, yet employees lose 51 days a year to tech friction caused by fragmented workflows and massive context loss. THE BRIEF The data told a clear story. The design had to tell it just as clearly. The visual…

  • SKO 2026

    SKO 2026

    Overview Design Process Outcome WALKME · SALES KICKOFF EVENT · TULUM, MEXICO COMPANYWalkMe YEAR2026 ROLECreative lead TIMEFRAME3 weeks THE CONTEXTSKO 2026 marked the launch of WalkMe’s AI era. As “Prime Time” for the firm, the tech, and market validation converged. All pieces were in place to lead this shift. The visual identity had to embody…

  • La Flore Paris

    La Flore Paris

    PROJECT Marketing Design for a Sustainable Fashion E-commerce Brand Laflore Paris is a Parisian accessories brand built around sustainable materials and a clean lifestyle aesthetic. Handcrafted bags in cork leather, positioned between everyday function and Parisian elegance. Client: Laflore Paris Year: 2024 Role:  Marketing Design Timing:  1 year, ongoing collaboration THE BRIEF Create lifestyle-driven ads…

  • Sitemap, Navigation and Wireframes

    Sitemap, Navigation and Wireframes

    VESTTOO · UX/UI · WEBSITE RESTRUCTURE COMPANYVesttoo YEAR2023 ROLELead Brand Designer TOOLSFigma Full website restructure, sharper UX/UI, 40% more user engagement. THE COMPANYVesttoo is an insurtech startup. It uses AI and data science to rethink how insurance risk gets assessed and transferred. The platform connects insurance companies, capital markets, and investors through new ways of…

  • Vesttoo Brand & Marketing

    Vesttoo Brand & Marketing

    Brand Identity Refresh CLIENT Vesttoo YEAR 2022-2023 ROLE Lead Brand Designer THE COMPANY Vesttoo is an insurtech startup. It uses AI and data science and data science to connect insurance companies, capital markets, and investors through new risk modeling solutions The logo had to stay. So the system around it did the work, built to…

  • Yoel Benharrouche

    Yoel Benharrouche

    Project: Yoël Benharrouche New Visual Identity    Role: Art Director   Year: 2021

  • Marrakech Houses

    Marrakech Houses

    PROJECT Website Design: A display of Houses to Rent for the Holiday season Nikki Matti is the owner of two houses in Marrakech one in the North and one in the South of the city. The goal was then to create a website to help him find tenants for the holiday periods by presenting the…