PROJECT
Website redesign after rebranding.
EDEN Gallery is a contemporary fine art gallery located in major cities in the United States and Europe. With the belief that art is a universal language that bridges cultures and forms human connections.
Client:
Eden Gallery
Year:
2020
Role:
UX/UI
Tools:
Adobe XD
PROBLEM : WHY REDESIGNING?
After years of industry recognition, Eden Fine Art underwent a rebranding and was renamed Eden Gallery. The goal was to redesign the website to align with the new brand identity while offering a more immersive experience. This redesign aimed to give users a captivating glimpse into each artist’s unique universe.
To save time and keep the users habitudes, the structure of the sitemap stayed the same and we focused on redesigning the website page by page.
PAGES OVERVIEW
Home Page Redesign
Example of Artist page: Angelo Accardi
Example of Landing pages
This landing page was to explain how to use the art space Kunstmatrix and to view the virtual exhibitions of Eden gallery’s artists.
Landing page lobby (incorporating lottie files in the second sections for the animated icons)
Example of the Kunstmatrix Landing page for the exhibition of the artist Alec Monopoly
