Year: 2017
Client: Medasys
Medasys empowers healthcare establishments to optimize their business processes through innovative software solutions and services, enhancing healthcare delivery. The strategic vision focuses on providing a secure, highly communicative integrated transversal solution with a primary objective: placing the patient at the core of the Clinical Information System.
Role: Marketing & Motion Design
Project: Following its acquisition by the Dedalus Group, Medasys underwent a rebranding. As a consultant on this project, I tackled the challenge of adapting Medasys’ existing visual identity to align with Dedalus Group’s branding. I delivered cohesive visual elements across print and web media and created user-friendly templates specifically designed for non-designers, allowing them to produce professional materials without advanced design knowledge or skills. Additionally, I designed a banner for use after email signatures to inform Medasys’ clients about their office relocation.