Vesttoo
Company: Vesttoo is a pioneering insurtech company leveraging AI and data science to revolutionize insurance risk assessment, redefining non-catastrophe insurance-linked securities and bridging the gap between insurance and capital markets. My Role: Lead Brand Designer. Year: 2022-2023. Managing: 2 designers, 1 motion designer, 1 video editor, and production companies for internal events. The Challenges Vesttoo required a cohesive yet versatile brand identity to effectively communicate across diverse channels and audiences. Key challenges included: Aligning visual identity with Vesttoo’s evolving value proposition. Addressing varied audience needs while maintaining brand consistency. Meeting ambitious goals within time and budget constraints. The Approach and Design Process 1 – Research: Collaborated with an external company to develop detailed audience personas. Analyzed competitor brands, and industry design trends. Audited existing brand materials and their effectiveness. Conducted in-depth stakeholder interviews from different departments to gather client feedback and insights. 2 – Key Findings / Insights: Different communication needs for investors and insurers but they both need educational content. Pink is not a color that investors relates to as they are quite traditional and old-school. Existing brand lacked flexibility for diverse applications. Solutions Developed a modular design system with mix-and-match core elements. Delivered a cohesive […]
Read More ›
SN / Spring Summer
Client: SN is an imaginative artist, equally inspired by nature and fantasy. Through his contemporary mixed media artworks, he brings his unique perspective to life. His iconic butterflies decorating angelic woman and fierce animals have been exhibited all over the world, and his original artworks hang in galleries multi-continentally. Role: Graphic Designer Year: 2019 Concept: Sn’s first art exhibition in London, the city of fashion
Read More ›
SPF Alec Monopoly
Client: Eden Gallery for Alec Monopoly Project: SPF Summer Event in Mykonos Rôle: Marketing Designer Year: 2019
Read More ›
Perimeter 81
Client: Perimeter 81 Rôle: Art Director Project: T-shirt and Brochure Design to present Perimeter 81 product in the ‘Channel Next’ International Tech Conference in Canada & for the Japan IT Week in Tokyo. Year: 2018
Read More ›
