PROJECT
Brand Identity Refresh
Client:
Vesttoo
Year:
2022-2023
Role:
Lead Brand Designer
THE COMPANY
Vesttoo is a pioneering insurtech startup using AI and data science to revolutionize insurance risk assessment and transfer, bridging the gap between insurance companies, capital markets, and investors through innovative risk modeling solutions.
THE CHALLENGE
Refresh the brand identity to reflect an updated value proposition. Create a flexible system that works across multiple channels and audiences while keeping the existing logo and colors.
DESIGN APPROACH
I built a modular visual system with conceptual shapes, audience-specific color palettes, and flexible components that work across all brand touchpoints.
