LaFlore – E-shop
Client: Laflore Paris Laflore Paris is a sustainable fashion e-commerce brand that blends elegance with eco-consciousness. It offers versatile, handcrafted accessories made from premium cork leather. With a focus on ethical production, Laflore Paris creates stylish, functional bags that seamlessly transition from backpacks to handbags. It embodies a commitment to reducing environmental impact while maintaining a timeless Parisian aesthetic. Year: 2024 Project: E-shop Menu Redesign Challenges & Insights: The existing mega menu on Laflore Paris’s website faced usability issues, affecting the shopping experience: Overwhelming Complexity: Too many options cluttered the menu, making it hard for users to find what they needed. Nothing stood out, causing visitors to feel lost. Confusing Categorization: Product labels and categories were unclear, leading to frustration and abandonment. Lack of Visual Structure: Without distinct headings or organization, scanning the menu was difficult, especially on mobile devices. “We observed that customers frequently reached out to the chat bot with questions about finding products, indicating a lack of clarity in the menu structure.” Previous mega menu for reference Objectives To redesign the e-shop menu, I aimed to: Simplify Navigation: Create a cleaner, more intuitive structure. Minimize Confusion: Improve […]
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Vesttoo Website
Company: Vesttoo is a pioneering insurtech company leveraging AI and data science to revolutionize insurance risk assessment, redefining non-catastrophe insurance-linked securities and bridging the gap between insurance and capital markets. My Role on this Project: UX/UI Year: 2023. THE Problem and CHALLENGES : Why Redesign the Website? Over the years, our product has rapidly evolved, rendering our value proposition outdated. This website redesign addresses several key issues: Outdated Value Proposition: The previous website did not effectively communicate Vesttoo’s new value proposition. Brand Evolution: The website needed to reflect the updated branding to align with the company’s growth and vision. User Experience Issues: The slide-based layout required excessive scrolling, causing high user drop-off rates before reaching the end of the page. Limited Analytics: The fragmented development by various freelance developers led to inconsistent design and limited data analytics capabilities. Maintenance Difficulties: The existing website structure made it challenging to update content without relying on freelance developers. Previous website: Given these challenges, a website redesign was essential to accurately reflect our updated brand, improve user experience, enhance analytics capabilities, and streamline content maintenance. Project Goals: 1. Communicate Updated Value Proposition: Ensure the new website effectively […]
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Certhis Website
Project Overview Client: Certhis Role: UX/UI designer (in freelance) Year: 2022 Company: Certhis is an emerging startup on a mission to revolutionize NFT creation, management, and deployment. The startup sought to build a compelling online presence to effectively showcase its pioneering solutions. My role involved designing a new website that captured Certhis’s innovative spirit and provided a seamless user experience. Project Goals Create a Visually Engaging Website: Design a site that reflects Certhis’s forward-thinking brand identity and stands out in the NFT technology space. Enhance User Experience: Develop intuitive navigation and user flows to ensure visitors can easily access information and interact with the content. Facilitate Brand Messaging: Clearly convey Certhis’s groundbreaking approach to NFTs, their mission, and services to attract and retain clients and investors. Ensure Mobile Compatibility: Implement a responsive design to guarantee a seamless experience across all devices. Research & Discovery Conducted detailed interviews with Certhis’s founders to grasp their vision for transforming the NFT space. Key insights included: A strong focus on cutting-edge NFT solutions and technology. The necessity for a clear, engaging presentation of their unique value proposition. The […]
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Certhis Beta Product
Year: 2022 – Company: Certhis – Role: UX Designer (Freelance) – Tools Used: Adobe XD, Illustrator, Miro Certhis is an early-stage startup willing to revolutionize the NFT creation, management, and deployment. The Problem Solution, Assumptions and Requested Features from the Founders I joined the project in its conceptual phase to transform the founders’ vision into a practical, user-friendly, and scalable beta platform. As a freelance product designer, my tasks included: Translating abstract ideas into a clear, intuitive user experience. Designing a scalable and flexible solution. Creating an interface for users of all technical levels. Conducting user research on platforms like Discord and OpenSea to ensure relevant solutions. Empathize, Define, and Ideate During the discovery phase, I conducted user research on platforms like Discord, alongside qualitative interviews with NFT creators, to uncover pain points and align on the project vision. Empathy mapping and user journey analysis helped clarify target audiences and their challenges, while personas guided a user-centric approach. To define needs, I identified user problems, set clear success criteria for the MVP, conducted competitor analysis, and crafted a value proposition focused on NFT onboarding. Key Insights Here’s what I discovered UX/UI During ideation, I […]
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Datalemon website
Project: DataLemon Website from scratch Role: UX/UI designer (in freelance) Year: 2022 Background: DataLemon is a forward-thinking startup dedicated to making data analytics more accessible and user-friendly for businesses. The company sought to launch a website that effectively communicates its innovative approach and connects with its target audience. Challenge: The main challenge was to design a website that not only highlights DataLemon’s unique value proposition but also simplifies complex data analytics concepts. The goal was to create an intuitive and approachable website that resonates with users and clearly conveys the company’s offerings. Technical Constraints: Template: Required to use a pre-selected and purchased template, limiting custom design flexibility. Time: Limited to 2 weeks for UX/UI design, iterations, and illustrations. Solution: I crafted a website that clearly showcases DataLemon’s mission, services, and benefits. Key design features included: Streamlined Navigation: Simplified user pathways for easier exploration. Clear Service Descriptions: Concise and straightforward content to enhance understanding. Engaging Visuals: Custom illustrations and interactive elements to make complex data concepts more digestible and engaging. Process: Research: Leveraged existing competitor analysis conducted by the marketing team. Identified a need for a straightforward layout, clearer messaging, and a more […]
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SaferVPN App
Client: SaferVPN Role: Product Designer Project: Improving the existing UX/UI experience of the SaferVPN App. Year: 2018
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Perimeter 81
Client: Perimeter 81 Rôle: Product Designer Brief: Onboarding Screens to guide the user on the functionalities when He installs the app. Year: 2018
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Blenheim Art Foundation
Client: Blenheim Art Foundation Blenheim Art Foundation is a non-profit organisation that aims to challenge convention, breaking away from the “white cube” aesthetic that has become synonymous with the presentation of contemporary art. The foundation is located in Blenheim Palace, in a really traditional and royalty palace. Brief: Create a user-friendly website that show the modernity of the art exhibited in this traditional palace. The website have to be think to be adapted for different exhibitions coming. Role: UX – UI Design Year: 2015 Watch the website here Project realised @BMAS
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Baibakov
Client: Baibakov Baibakov Art Projects is a russian contemporary art organization with a mission of powering the arts through curatorial, editorial, strategic, and philanthropic initiatives. Role: Art Director (UX – UI Design) Year: 2015
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Marrakech Houses
Year: 2015 Client: Nikki Matti Marrakech Houses Role: UX/UI Project: Nikki Matti is the owner of two houses in Marrakech one in the North and one in the South of the city. The goal was then to create a website to help him find tenants for the holiday periods by presenting the beauty of these villas. See the website here: http://marrakechnorthsouth.com/
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