Laflore ads & NL
Client: Laflore Paris Laflore Paris is a sustainable fashion e-commerce brand that blends elegance with eco-consciousness. It offers versatile, handcrafted accessories made from premium cork leather. With a focus on ethical production, Laflore Paris creates stylish, functional bags that seamlessly transition from backpacks to handbags. It embodies a commitment to reducing environmental impact while maintaining a timeless Parisian aesthetic. Year: 2024 Project: Create Lifestyle-Centric Product Ads & Newsletters
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Vesttoo Redefining ILS NY
Company: A pioneering insur-tech company leveraging AI and data science to revolutionize insurance risk assessment, redefine non-catastrophe insurance-linked securities, and bridge the gap between insurance and capital markets My Role in these projects: Art Director. Managing: 2 designers, and an external production team. Year: 2023. – Redefining ILS New York Event Context: Vesttoo is recognized in the insurance and high-tech sectors, but many investors lack a deep understanding of the reinsurance field. To position Vesttoo as a thought leader, education became a priority. The company decided to launch the first edition of the Redefining ILS event in New York, with the potential to scale globally. Business challenge: Event Launch: Successfully execute the inaugural event in New York and ensure scalability for future global editions. Creative Challenge & Constraints: Create a sub-brand logo that integrates Vesttoo’s core identity while highlighting the event’s focus on networking and education. Ensure the logo is versatile enough to adapt to multiple locations and can be easily reproduced by external teams with limited design resources. My Contribution Logo Design & Branding Designed a sub-logo that incorporated Vesttoo’s existing branding to ensure instant recognition. Developed a scalable visual identity for the event that conveyed professionalism and approachability. […]
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Vesttoo
Company: Vesttoo is a pioneering insurtech company leveraging AI and data science to revolutionize insurance risk assessment, redefining non-catastrophe insurance-linked securities and bridging the gap between insurance and capital markets. My Role: Lead Brand Designer. Year: 2022-2023. Managing: 2 designers, 1 motion designer, 1 video editor, and production companies for internal events. The Challenges Vesttoo required a cohesive yet versatile brand identity to effectively communicate across diverse channels and audiences. Key challenges included: Aligning visual identity with Vesttoo’s evolving value proposition. Addressing varied audience needs while maintaining brand consistency. Meeting ambitious goals within time and budget constraints. The Approach and Design Process 1 – Research: Collaborated with an external company to develop detailed audience personas. Analyzed competitor brands, and industry design trends. Audited existing brand materials and their effectiveness. Conducted in-depth stakeholder interviews from different departments to gather client feedback and insights. 2 – Key Findings / Insights: Different communication needs for investors and insurers but they both need educational content. Pink is not a color that investors relates to as they are quite traditional and old-school. Existing brand lacked flexibility for diverse applications. Solutions Developed a modular design system with mix-and-match core elements. Delivered a cohesive […]
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SPF Alec Monopoly
Client: Eden Gallery for Alec Monopoly Project: SPF Summer Event in Mykonos Rôle: Marketing Designer Year: 2019
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David Kracov Social Media
“Bringing color to life” David Kracov – Client: David Kracov A former animator, David Kracov’s dynamic, colorful artworks are based on emotion, whimsy, and iconic tributes. Role: Graphic Designer Year: 2021
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Perimeter 81
Client: Perimeter 81 Rôle: Brand & Marketing Designer Project: T-shirt and Brochure Design to present Perimeter 81 product in the ‘Channel Next’ International Tech Conference in Canada & for the Japan IT Week in Tokyo. Year: 2018
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Pulco
Client: Pulco Role: Junior Creative Project: Concept around laziness for a double page in the french newspaper ‘Liberation’. Year: 2014
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Quick
Client: Quick Role: Junior Art Director Project: National Mailing Poster Year: 2015
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