Generation Gamzon
Client: Génération Gamzon Overview: Génération Gamzon is an independent network that connects former Jewish Scouts and their supporters from France. The association focuses on uniting individuals who share core values such as commitment, responsibility, community living, public service, and mutual assistance. Grounded in Jewish heritage, Génération Gamzon seeks to sustain and promote these values through various initiatives. Its mission includes undertaking volunteer projects to support communities in Israel and around the world. Project: Logo Design Year: 2024 Objective: The primary goal was to create a distinctive and meaningful logo that captures the essence of Génération Gamzon’s mission and values. The design needed to reflect the organization’s commitment to Jewish heritage, community engagement, and global outreach, while also resonating with both former scouts and their supporters. Design Process: Research and Discovery: Drawing on my background as a former Jewish Scout from France, I brought a deep understanding of the history and values inherent to the organization. To ensure an unbiased perspective, I conducted interviews with the Brand and Communication Managers to gain insights into the organization’s vision and the desired emotional tone for the new logo. This process involved exploring how closely the new design should align with traditional […]
Read More ›
Vesttoo
Company: Vesttoo is a pioneering insurtech company leveraging AI and data science to revolutionize insurance risk assessment, redefining non-catastrophe insurance-linked securities and bridging the gap between insurance and capital markets. My Role: Lead Brand Designer. Year: 2022-2023. Managing: 2 designers, 1 motion designer, 1 video editor, and production companies for internal events. The Challenges Vesttoo required a cohesive yet versatile brand identity to effectively communicate across diverse channels and audiences. Key challenges included: Aligning visual identity with Vesttoo’s evolving value proposition. Addressing varied audience needs while maintaining brand consistency. Meeting ambitious goals within time and budget constraints. The Approach and Design Process 1 – Research: Collaborated with an external company to develop detailed audience personas. Analyzed competitor brands, and industry design trends. Audited existing brand materials and their effectiveness. Conducted in-depth stakeholder interviews from different departments to gather client feedback and insights. 2 – Key Findings / Insights: Different communication needs for investors and insurers but they both need educational content. Pink is not a color that investors relates to as they are quite traditional and old-school. Existing brand lacked flexibility for diverse applications. Solutions Developed a modular design system with mix-and-match core elements. Delivered a cohesive […]
Read More ›
