Company: A pioneering insur-tech company leveraging AI and data science to revolutionize insurance risk assessment, redefine non-catastrophe insurance-linked securities, and bridge the gap between insurance and capital markets
My Role in these projects: Art Director.
Managing: 2 designers, and an external production team.
Year: 2023.
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Redefining ILS New York Event
Context:
Vesttoo is recognized in the insurance and high-tech sectors, but many investors lack a deep understanding of the reinsurance field. To position Vesttoo as a thought leader, education became a priority. The company decided to launch the first edition of the Redefining ILS event in New York, with the potential to scale globally.
Business challenge:
- Event Launch: Successfully execute the inaugural event in New York and ensure scalability for future global editions.
Creative Challenge & Constraints:
- Create a sub-brand logo that integrates Vesttoo’s core identity while highlighting the event’s focus on networking and education.
- Ensure the logo is versatile enough to adapt to multiple locations and can be easily reproduced by external teams with limited design resources.
My Contribution
- Logo Design & Branding
- Designed a sub-logo that incorporated Vesttoo’s existing branding to ensure instant recognition.
- Developed a scalable visual identity for the event that conveyed professionalism and approachability.
- Guidelines & Templates
- Created simple guidelines and provided templates for consistent branding across materials.
- Delivered a master design for the inaugural event, enabling external production teams to adapt creatives efficiently for future editions.
- Event Collaboration
- Worked closely with the U.S.-based production team to ensure seamless execution of design assets for the event.
- Provided guidance and support to ensure materials aligned with the event’s goals and Vesttoo’s brand standards.
- Stakeholder Presentation Management
- Coordinated and adapted stakeholder presentations to ensure they were visually engaging, on-brand, and technically optimized for the event.
- Collaborated with presenters to refine their content and delivery, enhancing the overall attendee experience.
Outcome
- Successfully launched the inaugural $1M event Redefining ILS event in New York, with a positive ROI of 150%
- Delivered a scalable event identity that can be reused for future editions globally.
- Enhanced Vesttoo’s reputation as an industry authority, reinforcing its expertise and leadership in the reinsurance, technology, and capital markets sectors.